The $3 That Changes Everything

In a world often driven by profit and aggressive tactics, Justin Janowski, founder of Faith2Influence, offers a refreshing and transformative approach to business. His journey, marked by initial setbacks and ultimate success, is a testament to integrating deep faith with practical business principles. For Janowski, business isn't just about transactions; it's a profound expression of faith, integrity, and service.

Janowski's path to founding Faith2Influence in 2018 was not without its trials. After two previous attempts at launching a coaching business, he learned invaluable lessons in sales, marketing, and building a signature offer while working for another coach. This experience, coupled with divine provision, propelled Faith2Influence to exceed all expectations, earning over $250,000 in its first year. What began with coaching Christian entrepreneurial men soon evolved into empowering Christian coaches—both men and women—to build their businesses with integrity and purpose. Today, Faith2Influence boasts a thriving community of over 100 Christian coaches in its Christian Coaches Academy, having impacted over a thousand coaches through various programs.

Faith in Action: Three Pillars of Integration

For Janowski, faith isn't a separate compartment from business; it's the very foundation. He highlights three core ways he intentionally lives out his faith daily:

• Surrender: Entrepreneurship is a rollercoaster of fear, self-doubt, and anxiety. Janowski emphasizes the constant need to surrender these concerns to God:  "... again and again and again as an entrepreneur I've had to say, God, I surrender this to you. I trust you" with the business' challenges and successes. This surrender lightens the heavy burden of trying to control everything, allowing divine guidance to lead.
• Prayer: Regular prayer is a cornerstone. Beyond personal prayer, Faith2Influence incorporates a weekly prayer and networking call for clients, fostering a community rooted in spiritual support. This consistent communication with God is central to navigating business decisions and challenges.
• High Standards of Integrity: As an explicitly Christian business, Faith2Influence operates under a high standard of love, integrity, and honesty. This commitment ensures that all marketing, sales, and interactions honor God, providing strong accountability to biblical values.

Biblical Principles Guiding Business

Janowski draws inspiration from several biblical narratives and principles:

• The Parable of the Talents: This parable reminds him that God desires us to multiply what we've been given, not bury it. This encourages growth, innovation, and maximizing impact. As he puts it when referring to our talents, "...He wants us to magnify it. He wants us to grow it. He wants us to create more."
• Jesus' Commission to His Disciples: Jesus sent His disciples to invite people to the good news, and if not welcomed, to simply shake off the dust from their feet and move on. This principle transforms sales from a pressure-filled endeavor into an invitation. It teaches resilience in the face of rejection, understanding that our role is to offer, not to force. The focus shifts from making a sale to making an invitation, freeing entrepreneurs from the fear of 'no.'

Decisions Guided by Faith: Counter-Cultural Business Practices

Janowski's faith has led him to make decisions that often run counter to conventional business wisdom, particularly in sales and marketing:

• Handling Objections with Grace: Unlike the aggressive sales tactics he once encountered, Janowski prioritizes integrity and respect. If a potential client needs to consult their spouse, he encourages it, aligning with the biblical principle of unity in marriage. He ensures a clear next step—a follow-up call—rather than pressuring an immediate decision. This approach, while seemingly slower, builds trust and honors relationships.
• Transparent Pricing and Avoiding False Urgency: Janowski rejects deceptive marketing ploys like pricing items at $19,997 instead of $20,000, or creating false urgency with limited-time offers that aren't genuine. He believes in using whole numbers and transparent pricing, asserting that if a $3 difference sways a client, they are not the right fit. His commitment to truthfulness in marketing builds genuine trust and attracts clients who value integrity.

Financial Stewardship: Tithing and Grace in Conflict

Janowski's faith profoundly influences his financial decisions, both personally and for his company:

• Tithing as a Foundation: He and his wife consistently tithe 10-20% of their earnings, often automating the process to ensure consistency. This act of giving is seen as an act of trust in God's provision, even during challenging times.
• Grace in Financial Conflicts: When clients face financial hardship or fail to fulfill payment agreements, Janowski's approach is marked by grace and understanding. Instead of aggressively pursuing debt, he seeks to understand the situation, offers flexible payment plans, or, if necessary, forgives the debt entirely. He recalls biblical teachings about giving generously and trusting God to take care of both parties. This compassionate approach transforms potential conflicts into opportunities to extend love and support, even if it means a financial loss for the business in the short term.

Encouragement for Christian Business Leaders

Janowski offers powerful advice for other Christian business leaders:

• Surrender Your Business to God: Recognize that your business is His, and you are its steward. Trust Him, pray to Him, and spend time in His presence.
• Combine Prayer with Action: Faith without works is dead. While prayer and surrender are crucial, they must be coupled with strategic, thoughtful action. Success comes from bringing together focused effort and divine guidance.
• Master Sales with Integrity: Janowski emphasizes that sales is a vital skill for entrepreneurs, especially for Christians who often view it negatively. He reframes sales as an invitation and a ministry, encouraging leaders to learn to sell with integrity, love, and honesty. "I want to ... show people how sales can feel really good for both people in the exchange. And it can be filled with integrity and love and goodness." This skill directly leads to clients, profit, greater giving, and wider impact.

Justin Janowski's journey and the principles he lives by at Faith2Influence offer a compelling blueprint for how faith can not only coexist with business but transform it into a powerful force for good. By prioritizing surrender, prayer, integrity, and grace, he demonstrates that true success lies in honoring God in every aspect of entrepreneurship, creating a business that blesses both clients and the Kingdom.

A Gift for Your Journey

For those looking to develop their sales skills while maintaining their Christian values, Justin is offering his 10-Step Sales Process absolutely free, along with a complimentary coaching call. It's designed specifically for entrepreneurs and coaches who want to grow their business using sales methods grounded in integrity and love. To receive this resource, text SALES to 55444.