
In the high-stakes world of professional sports, where performance and achievement often overshadow personal well-being, one organization is making a profound difference by focusing on the holistic development of individuals. Soccer Chaplains United, led by Brad Kenney, is redefining success by integrating faith, compassion, and unwavering support into the lives of athletes, coaches, and staff.
Kenney's journey began in 2002 as a volunteer chaplain, evolving into Cross Training Ministries in 2005, and ultimately rebranding as Soccer Chaplains United in 2017. This evolution was driven by a clear vision: to provide deep, personal care that goes beyond the typical sports ministry model. "Physical training is of some value, but spiritual training or godliness has value for this life in the life to come," Kenney explains, quoting 1 Timothy 4:8, which served as the ethos for his early work.
The rebranding to Soccer Chaplains United was a pivotal moment. It clarified their mission and resonated deeply with their target audience. From just a few chaplains in 2017, the organization has grown to nearly 30, serving primarily professional soccer teams. This growth is a testament to the clarity of their purpose and the undeniable need for their services.
What sets Soccer Chaplains United apart is its unique approach. They prioritize seminary-trained, often ordained, pastors who can offer clergy confidentiality, ensuring a safe space for individuals to share their struggles and triumphs. Crucially, their chaplaincy extends beyond elite athletes to the entire organization, from the security guard to the front office staff. "We're really there to be a chaplain to the organization," Kenney emphasizes, highlighting their corporate chaplaincy model.
Trust and relationships are the bedrock of their work. Chaplains navigate a constantly shifting landscape of coaching and ownership changes, striving to be a stable, peaceful presence. Kenney describes a "chaplain acceptance ladder," where chaplains can be embraced, recommended, tolerated, or even pushed out depending on the leadership. Yet, their commitment remains steadfast: to care for the people, regardless of the team's performance or the individual's role.
This holistic approach is particularly vital in an era where young athletes face immense pressure from social media, performance expectations, and the relentless pursuit of success. Kenney recounts conversations with parents weighing professional contracts against college scholarships, where the chaplain's role is to help families make decisions that prioritize the individual's long-term well-being over immediate gains. "In the interest of the person, we have to look to that first over and above the club," he states.
The chaplains at Soccer Chaplains United are not just spiritual guides; they are mentors, confidantes, and a source of unwavering support. They understand that performance in sports, much like in life, is deeply intertwined with a person's inner state. Kenney challenges the notion that faith must be performative, especially in a results-driven environment. He encourages athletes to separate their spiritual walk from their on-field performance, fostering a deeper, more authentic connection with their faith.
Kenney's philosophy extends to everyone, regardless of their beliefs. "If I can be helpful, if I can share any wisdom and experience, if I can reflect back to you some of the own tools that you have from your own experience, your life, your family, your friends, your coaching, the things you've gone through before in life, I'll do so for your help and benefit," he explains. This open-hearted approach builds bridges and fosters genuine connections, allowing individuals to feel seen and valued.
The impact of Soccer Chaplains United is profound. They provide a vital balance and foundation, especially for young people navigating the complexities of professional sports. By caring for the whole person, they equip individuals with the resilience, perspective, and spiritual grounding needed to thrive both on and off the field. As Kenney aptly puts it, "You'll get more out of a person who's cared for in a holistic way than you will for someone who you've just met, you know, one aspect of who they're or you've just spoken into or seen one aspect of who they are."
In a world often fixated on external achievements, Soccer Chaplains United stands as a beacon of transformational leadership, reminding us that true success is found in nurturing the human spirit and caring for the whole person.
Written by
John is called to Facilitate peer groups of Christian Business leaders for Professional, Personal, and Spititual Growth.
Interview with
Founder/Director at Soccer Chaplains United
Westminster, CO
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