
Will Frazier tried everything. He prayed. He confessed. He white-knuckled his way through Bible college, through seminary, through the first years of his marriage and the first year of his son's life. And still, pornography followed him, not because he wasn't sincere, but because he was fighting the wrong battle.
"Everything I tried failed because I was trying in the wrong arena," Will says. "I wasn't fighting in the right battles."
That admission, thirteen years in the making, is the foundation of Complete Holiness, the faith-based business Will launched to help men do what he couldn't do alone: get beneath the surface, to the place where real healing actually happens.
ill grew up in a home where his father was present but functionally absent: a man whose broken promises taught a young boy that hoping only led to disappointment. "I learned at an early age it was better from a survival perspective to not hope than to hope and be disappointed," he says.
That wound shaped how Will saw himself. If his own father couldn't love him, why would anyone else? "It's easy for us to think, what's wrong with me?" he recalls. "And that's what I did."
At twelve, at a friend's birthday party, Will was exposed to pornography. Not long after, he found his father's stash. "It gripped me," he says. What began as a coping mechanism for pain he had no other language for became a stronghold that remained through his conversion to Christ, his call to ministry, and his years of theological training.
Will's life changed dramatically when he got saved at eighteen. Friends noticed. Everything flipped. Everything, that is, except one thing.
"My life at conversion was a testimonial where everything flipped upside down for the Lord. But the one thing I couldn't shake was pornography. It followed me and I couldn’t stop."
Freedom didn't come until 2012, thirteen years after his conversion. Looking back, Will now understands why surface-level effort never worked. He compares it to an injury he suffered years later, training for a race.
"I had pain in my knee after a run and could hardly walk," he explains. "It turned out the muscles around my IT band were tight, and that was pulling on my knee. But what caused that? Weak, inactive glute and hip muscles. Icing my knee would never have fixed the actual problem."
"Pornography is a sin, and it is a problem, but it's not the problem. It's a symptom of the problem. Attacking pornography directly is like putting ice on a knee when the knee isn't the real issue."
That distinction between symptom and source became the theological and operational backbone of everything Will now builds.
After finishing seminary with dual master's degrees from Dallas Theological Seminary, Will was burned out and carrying real wounds from church leadership that hadn't shepherded him well. He moved into the business world, determined to bring Light to the marketplace while keeping his family his first ministry.
For years, he sensed God simply saying: work on yourself. Then, in 2017, the assignment changed. "Tell your story and help other guys," he heard. It was a mandate he neither wanted nor expected.
"God is a God who can redeem the broken places and take our pain and turn it into our purpose. What better qualification does someone have to help another than when God has helped them overcome in that particular area?"
By 2019, Complete Holiness was born, a coaching practice devoted to helping men pursue sexual integrity and lasting freedom. Today he walks with men others look to, men whose families, teams, and communities depend on them. They often carry their struggle alone, convinced that honesty would cost them everything.
"The mission of Complete Holiness is to heal hearts, so freedom flourishes," Will says. That healing happens through a membership community, monthly themes and challenges, weekly "alignment groups" (an adapted form of accountability group), coaching, the 7 Practices for Lasting Integrity course, and so much more.
Will is careful to distinguish safety from comfort. "You can be in a safe environment while being scared to death," he says. "You could be in an unsafe environment while not being scared at all." What he's built is a place where truth and grace hold together, where men are known, loved, and still lovingly called toward change.
Will's wife sits on the organization's advisory board and serves as a listening ear for wives carrying the quiet weight of a husband's struggle. Their children know the broad shape of their father's story, and they celebrate every milestone together as a family.
One of the unexpected gifts, Will says, has been the chance to walk alongside his son from a position of strength rather than shame, while still being honest about the ongoing fight. "There are days I'm struggling, and I let my son know. He says, 'I got you, Dad.' Him seeing me as human, not invincible, has helped him more than I expected."
Will has watched congregations shoot the wounded instead of seeking restoration. "Pastors quickly find that if they confess, they get let go, and the one who comes in after them has a long tenure because he chose not to confess," he says. "So the church still has the same problem."
But he's also seen it done well: leaders given a leave of absence, walked through restoration, and reinstated with the congregation's blessing. "Talk about the power of that ministry," he says. "Now how many people in that church are going to feel safe coming forward, because they know they won't get shamed or thrown out?"
For the leader reading this right now, still afraid to reach out, Will's counsel is simple and direct: don't let fear write the story.
"Who's the father of fear? It's not God. Look at this situation through the eyes of faith, like Joshua and Caleb — not through fear, like the ten spies. Jesus has already secured your victory. It's up to you now to take hold of it."
His practical next steps: have an honest conversation with God first. Then find one trusted person who has walked this road and can walk it with you. "A lot of guys reach out to me, and sometimes I'm the first person they've ever told," Will says. "They need one person they can be honest with."
If you're a leader carrying something in silence, this week is the week to stop icing the knee. Find the person, the community, or the coach who will help you get to the muscle underneath, so you can be right with God, right with others, and so what you build can be blessed.
Written by
Kingdom Factor Coach helping leaders integrate faith and business for lasting impact.
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