Hitchhiker’s Guide to Reconciling YOUR Faith and YOUR Business

Introduction: A Faith-Driven Journey

In a world often centered on profit and personal success, executive coach Lisa C. Ruby stands as a compelling example of faith-driven journey. In her 32 years of experience, Lisa has transitioned from the corporate world to a vocation grounded in service, integrity, and Christian principles. Her path offers powerful guidance for leaders seeking to align their work with their faith while advancing their professional endeavors and business goals.

Integrating Corporate Success with Faithful and Purposeful Leadership

Lisa’s path to coaching began unexpectedly at a family dinner when her father suggested she and her siblings start a consulting company. What began as a small venture serving faith-based non-profits—helping with fundraising, strategy, and capacity building—quickly expanded. Her early work with Bible camps, First Nations communities in northern Canada, and small organizations shifted her perspective. Providing essential services and hearing life-changing stories showed her that true fulfillment went far deeper than traditional corporate goals.

This experience led to the creation of Ruby and Associates. While the firm initially focused on non-profits, many business leaders began seeking Lisa’s guidance. Her extensive Fortune 50 training and business background and the ability to listen, discern, and offer unbiased insight made her a trusted coach for executives navigating complex decisions.

Coaching Grounded in Faith and Integrity

For Lisa, coaching is not about directing, hiring, or firing—it’s about offering clarity, wisdom, and a safe space for honest reflection. She emphasizes the value of working with someone who isn’t caught in internal politics and can help leaders see a bigger picture.

Her Christian walk is woven into everything she does. Early in her career, she experienced what she calls a “rude awakening”: the disconnect between how people act on Sunday versus how they walk Monday through Friday. This inspired her mission to show leaders that faith and business excellence can—and should—work together.

Building trust takes time. Often, leaders don’t initially share how deeply their faith influences their values. Lisa encourages them to reconcile their beliefs with their leadership style. One of her favorite verses is: But “Remember the Lord your God, for it is he who gives you the ability to produce wealth, and so confirms his covenant, which he swore to your ancestors, as it is today.”

Leading with a Kingdom Mindset

Lisa credits her parents for instilling in her the principle of putting every decision in God’s hands. For her, faith-driven leadership means seeking the best outcome for employees, customers, vendors, and even competitors—not just the bottom line. Transparency, fairness, and integrity create a reputation that attracts people who want to work with organizations grounded in strong values.

She shares examples that highlight this approach: rebuilding public trust for a non-profit harmed by a former employee's misconduct and helping a business navigate the compassionate transition of a long-term employee. In each scenario, Lisa chose to lead with a “Christian heart,” focusing on preserving relationships and promoting long-term flourishing. This reflects her belief that business leadership should be rooted in service rather than self-interest.

Time, Talent, and Treasure: Living Generously

Seasons of financial uncertainty taught Lisa the true meaning of generosity. It’s not measured by the number of zeros on a check, she says, but by a willingness to give one’s best. Whether offering her time or applying her skills, she seeks to make a lasting difference.

Guided by the proverb, “Give a man a fish, feed him for a day; teach a man to fish, feed him for a lifetime,” Lisa aims to empower leaders and organizations to become self-sufficient. Her goal is always to leave people, teams, and systems stronger than she found them.

Encouragement for New Leaders and Coaches

Lisa offers clear and inspiring advice for rising leaders: embrace your identity as a faithful leader. Integrate Christian principles into every sphere of life—your work, your family, and your community. Challenges will come, but communicating truth with grace and navigating obstacles with faith leads to true success.

Success, she emphasizes, is not defined only by financial accumulation but by the reward of knowing you are fulfilled and that your work has made others better.

A Legacy of Kingdom Impact

Lisa Ruby’s journey is a powerful testament to what happens when faith guides leadership. Through Kingdom Factor, she continues to help leaders build organizations that reflect God’s heart—places where people grow, integrity prevails, and purpose is lived out daily.

Her story reminds us that business can be more than a career—it can be a calling that transforms lives and advances God’s Kingdom.