
In a world obsessed with metrics and profits, many entrepreneurs find themselves caught in the relentless pursuit of the “bottom line.” Yet, for those who integrate their faith into their business, success takes on a deeper, more profound meaning. Alex Hey, an ADHD coach and founder of Reset ADHD, embodies this principle, demonstrating how compassion, intentionality, and a focus on serving others can lead to a truly fulfilling and impactful entrepreneurial journey.
Alex’s mission is clear: to help individuals with ADHD “work with their brains, not against them.” This compassionate approach stems from his personal experience with ADHD and is deeply rooted in his faith. He begins each day with prayer, setting a spiritual foundation that permeates his business decisions and interactions. This isn't about overtly proselytizing, but rather about living out his faith through his actions.
For Alex, intentional spirituality in business boils down to one core principle: treating people with kindness, respect, and dignity. He recalls a pivotal conversation with an entrepreneur who emphasized the Golden Rule, stating, “If you try to treat people the right way, they’re going to treat you the right way too.” This philosophy guides Alex’s every interaction. He doesn't just seek to make money; he seeks to help both parties involved in any business deal. This commitment is evident in his willingness to refer potential clients to other coaches if he believes they would be a better fit, even if it means no immediate financial gain for him. “That doesn’t make me money, but I just feel it’s the right thing to do,” he explains. This selfless approach not only builds trust but also ensures that clients receive the best possible support, ultimately strengthening his reputation and impact.
Integrating faith into business also means being open to divine guidance, even when it goes against conventional business wisdom. Alex recounts an early experience where a potential client, whose work didn't align with his Christian faith, reached out for coaching. Despite the natural inclination to take on any client, a strong inner conviction, which he attributes to the Holy Spirit, led him to decline the engagement. “There was just something in my heart in that moment that was like, this isn’t the client for you,” he shares. This decision, though seemingly counterintuitive from a purely financial perspective, affirmed his commitment to his values and ultimately led to no negative repercussions, reinforcing his belief in trusting a higher purpose.
In the demanding life of an entrepreneur, time management is crucial. Alex’s approach to allocating his time is a testament to his faith-driven priorities. His day begins with prayer, a non-negotiable ritual that sets the tone for everything else. He meticulously plans his week, identifying his “big three” priorities for each day and setting clear boundaries. This intentionality extends to his personal life, ensuring dedicated time for family and friends. “It’s one thing to say, I’ve got these priorities, it’s another thing to live it out,” he states. This disciplined approach to time ensures that he can not only manage his business effectively but also live out his values consistently, treating others with the promptness and respect he expects for himself.
When asked for his single most important piece of advice for faith-driven entrepreneurs, Alex draws upon the parable of the rich fool from the Bible. He emphasizes that while the bottom line is important, it should never be the ultimate boss. “There are more important things in life than making money,” he asserts. His entrepreneurial journey is driven by a desire to make a tangible difference in people’s lives, not just to accumulate wealth. He encourages others to focus on “doing the right things and trust that the Lord will take care of you.” This profound insight reminds us that true success is not measured solely by financial gain, but by the positive impact we have on others and the alignment of our work with our deepest values.
In essence, Alex Hey’s journey with Reset ADHD offers a powerful blueprint for faith-driven entrepreneurs. By prioritizing compassion, seeking divine guidance, managing time with intentionality, and focusing on service over mere profit, business leaders can build ventures that not only thrive but also transform lives, leaving a legacy far richer than any financial statement could ever capture.
Written by
Faith-driven executive coaching and peer advisory groups.
Interview with
Owner/Coach/Founder at Reset ADHD
Dell Rapids, SD
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